![]() “Switching from one harmful product to another is not a solution,” WHO said in an email. However, the agency noted that Sweden’s tobacco use is at more than 20% of the adult population, similar to the global average, when you include snus and similar products. WHO attributes Sweden’s declining smoking rate to a combination of tobacco control measures, including information campaigns, advertising bans and “cessation support” for those wishing to quit tobacco. health agency, says Turkmenistan, with a rate of tobacco use below 5%, is ahead of Sweden when it comes to phasing out smoking, but notes that’s largely due to smoking being almost nonexistent among women. “You will need to give the smokers other less harmful alternatives, and a range of them.” And I think we can (only) go so far with policymaking regulations,” he said. Some 100 million people smoke daily in the EU. “I mean, 1.2 billion smokers are still out there in the world. He said policymakers should encourage the tobacco industry to develop less harmful alternatives to smoking such as snus and e-cigarettes. “It’s part of the Swedish culture, it’s like the Swedish equivalent of Italian Parma ham or any other cultural habit,” said Patrik Hildingsson, a spokesman for Swedish Match, Sweden’s top snus maker, which was acquired by tobacco giant Philip Morris last year. Swedes are so fond of their snus, a distant cousin of dipping tobacco in the United States, that they demanded an exemption to the EU’s ban on smokeless tobacco when they joined the bloc in 1995.
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